About the Opportunity

We are seeking a creative, analytical, and highly organized Social Media Manager to lead the organization’s social media presence, content strategy, audience engagement, and digital brand communications across key platforms. This role is responsible for developing compelling social content, expanding audience reach, strengthening brand visibility, and using performance insights to continuously improve social media initiatives.

As a Social Media Manager, you will collaborate closely with Communications, Creative, Content, Product, Sales, Public Relations, and Executive Leadership teams to develop cohesive social strategies aligned with business priorities. You will manage editorial calendars, coordinate content production, monitor audience conversations, analyze performance, and identify emerging trends that can strengthen the organization’s digital presence.

The ideal candidate combines creative storytelling with strong analytical and organizational capabilities. Success in this role requires excellent writing skills, platform expertise, trend awareness, community engagement experience, and the ability to translate business objectives into engaging social media content.

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Essential Duties and Responsibilities

• Develop and execute comprehensive social media strategies aligned with organizational objectives.
• Manage social media channels including LinkedIn, Instagram, Facebook, X, YouTube, TikTok, and other relevant platforms.
• Create, edit, schedule, and publish engaging social media content across multiple channels.
• Develop and maintain comprehensive editorial and content calendars.
• Collaborate with Creative and Content teams to produce graphics, videos, campaigns, and multimedia assets.
• Monitor social media conversations, trends, mentions, and audience sentiment.
• Manage community engagement and respond to comments, questions, and messages in accordance with brand standards.
• Develop social campaigns supporting product launches, company initiatives, events, and brand programs.
• Analyze social media performance and develop regular reports covering reach, engagement, traffic, conversions, and audience growth.
• Conduct competitive and industry research to identify emerging opportunities and trends.
• Partner with internal stakeholders to ensure consistent messaging and brand positioning.
• Support influencer, creator, partnership, and social amplification initiatives.
• Manage social media tools, scheduling platforms, analytics systems, and content repositories.
• Establish social media guidelines, workflows, and governance standards.
• Continuously test new formats, platforms, creative approaches, and engagement strategies.

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Job Qualifications and Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related discipline.
• Minimum 5 years of professional social media, digital communications, content, or related experience.
• Proven experience developing and executing social media strategies across multiple platforms.
• Strong understanding of platform algorithms, audience behavior, content formats, and social media trends.
• Excellent writing, editing, storytelling, and communication skills.
• Experience with social media management and analytics platforms.
• Strong understanding of social media performance metrics and reporting.
• Experience coordinating creative production and multimedia content.
• Knowledge of social media advertising and paid amplification strategies.
• Strong project management and organizational capabilities.

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Personal Capabilities and Qualifications

• Creative thinker with strong storytelling abilities.
• Excellent written and verbal communication skills.
• Strong analytical and data interpretation capabilities.
• Exceptional attention to detail.
• Strong understanding of digital culture and emerging trends.
• Excellent community engagement and relationship-building skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Adaptability within rapidly changing digital environments.
• Strong collaboration and stakeholder management skills.
• Results-oriented approach focused on measurable audience and business outcomes.

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Strategic Support

The Social Media Manager serves as a key contributor to the organization’s digital communications and brand strategy. This role works closely with leadership, content, creative, communications, product, and business teams to strengthen the organization’s digital presence and create meaningful connections with target audiences.

Through social strategy, content development, community engagement, performance analytics, and digital trend monitoring, this position contributes directly to brand visibility, audience growth, customer engagement, and broader business objectives.

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Working Conditions

• Fully Remote position within the United States.
• Flexible schedule supporting social media publishing and audience engagement requirements.
• Frequent collaboration with distributed creative, content, communications, and business teams.
• Occasional evening or weekend monitoring may be required for major campaigns, launches, or events.
• Occasional travel for company events, content production, and strategic meetings.
• Company-provided technology, creative tools, and social media management platforms.

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Job Function

The Social Media Manager is responsible for developing social media strategy, creating and managing content, engaging audiences, monitoring digital conversations, analyzing performance, and supporting the organization’s broader digital communication objectives. This role ensures social channels remain engaging, relevant, consistent, and aligned with business priorities.

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Compensation & Benefits

Compensation Package: $180,000 – $270,000 annually, based on social media expertise, digital strategy experience, platform knowledge, industry background, and overall qualifications.

Our comprehensive benefits package includes:

• Annual performance bonus
• Long-term incentive opportunities
• Comprehensive medical, dental, and vision insurance
• 401(k) retirement savings plan with company matching
• Flexible paid time off and company holidays
• Paid parental and family leave
• Home office and remote work reimbursement
• Professional development and continuing education support
• Digital marketing and social media certification sponsorship
• Employee wellness and mental health resources
• Life, AD&D, and disability insurance
• Employee Assistance Program (EAP)
• Flexible remote work environment
• Career advancement opportunities within a growing organization

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Why Join Us

Join an organization where creativity, digital communication, and audience engagement are essential to building a strong and recognizable brand. We provide our social media professionals with the tools, resources, and creative freedom needed to develop meaningful digital experiences.

As a Social Media Manager, you will shape the organization’s social presence, lead engaging campaigns, collaborate with talented creative professionals, and use data to continuously improve digital performance. If you are passionate about social media, storytelling, digital culture, and building engaged communities, we invite you to join our team.