About the Opportunity
We are seeking an experienced, strategic, and data-driven Senior Marketing Manager to lead integrated marketing initiatives that strengthen brand visibility, generate qualified demand, support revenue growth, and deepen customer engagement. This role will develop and execute marketing strategies across digital channels, content, campaigns, partnerships, and customer communications.
The Senior Marketing Manager will collaborate closely with Sales, Product, Customer Success, Business Development, and executive leadership to ensure marketing programs are aligned with commercial objectives and customer needs. The ideal candidate combines strategic thinking with strong execution capabilities and understands how to translate market insights, customer data, and performance analytics into effective marketing programs.
This is a fully remote leadership opportunity for a marketing professional who thrives in a fast-paced environment and can manage multiple initiatives while maintaining a strong focus on measurable business outcomes.
Essential Duties and Responsibilities
- Develop and execute integrated marketing strategies aligned with organizational growth objectives.
- Lead multi-channel marketing campaigns across digital, email, content, social, events, and partner channels.
- Develop campaign strategies, briefs, timelines, budgets, and performance objectives.
- Conduct market research and analyze customer behavior, competitive trends, and industry developments.
- Collaborate with Sales to develop demand-generation programs and improve lead quality.
- Partner with Product teams on positioning, messaging, product launches, and go-to-market initiatives.
- Develop and oversee content strategies that support customer engagement and brand awareness.
- Manage digital marketing programs including search, paid media, email, social media, and website initiatives.
- Monitor campaign performance, conversion rates, pipeline contribution, customer acquisition costs, and return on investment.
- Develop marketing dashboards and reports for leadership.
- Manage external agencies, freelancers, vendors, and marketing partners when required.
- Establish marketing budgets and monitor spending against approved plans.
- Identify opportunities to improve marketing processes, technology, automation, and campaign effectiveness.
- Support customer retention and expansion initiatives through targeted communications and lifecycle programs.
- Mentor marketing team members and contribute to broader marketing strategy and planning.
Job Qualifications and Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 7 years of progressive marketing experience, including campaign or team leadership.
- Demonstrated experience developing and executing integrated marketing strategies.
- Strong knowledge of digital marketing, content marketing, demand generation, email marketing, social media, and marketing analytics.
- Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or similar systems.
- Strong understanding of marketing funnels, customer journeys, conversion optimization, and performance measurement.
- Experience managing marketing budgets, agencies, vendors, and external partners.
- Strong analytical capabilities and ability to translate marketing data into actionable recommendations.
- Excellent written, verbal, and presentation skills.
- Experience in technology, SaaS, professional services, or B2B environments preferred.
Personal Capabilities and Qualifications
- Strategic and commercially minded approach to marketing.
- Strong analytical and data-driven decision-making abilities.
- Excellent communication and storytelling skills.
- Strong project management and organizational capabilities.
- Ability to manage multiple campaigns and competing priorities.
- Creative problem-solving and strong attention to detail.
- Strong cross-functional collaboration and stakeholder management skills.
- Proactive and results-oriented mindset.
- Ability to influence teams and stakeholders without direct authority.
- Strong leadership and mentoring capabilities.
- Adaptability within a rapidly changing digital environment.
- Customer-focused approach to marketing strategy and execution.
Strategic Support
The Senior Marketing Manager plays a key role in translating organizational objectives into measurable marketing programs. This position connects market intelligence, customer insights, brand strategy, demand generation, and commercial priorities to strengthen the company’s market position and growth trajectory.
Through integrated campaigns, performance analytics, customer engagement, and cross-functional collaboration, the role contributes to pipeline development, customer acquisition, brand growth, retention, and overall revenue performance.
Working Conditions
- Fully Remote position within the United States.
- Standard Monday through Friday business schedule.
- Flexible working hours based on team and campaign requirements.
- Frequent virtual collaboration with Sales, Product, Customer Success, leadership, agencies, and external partners.
- Occasional flexibility may be required for campaign launches, webinars, events, or customer programs.
- Occasional travel may be required for conferences, strategic meetings, and company events.
- Company-provided technology, marketing platforms, analytics tools, and collaboration resources.
Job Function
The Senior Marketing Manager is responsible for developing and executing integrated marketing strategies, managing campaigns, analyzing market and customer data, supporting demand generation, strengthening brand engagement, and measuring marketing performance.
This role combines strategic planning, campaign execution, digital marketing, content development, analytics, stakeholder management, and team leadership to support sustainable business growth.
Compensation & Benefits
Compensation Package: $185,000 – $285,000 annually, including base compensation and performance-based incentives, based on marketing leadership experience, industry expertise, organizational scope, technical capabilities, and overall qualifications.
Our comprehensive benefits package includes:
- Annual performance bonus
- Long-term incentive opportunities
- Comprehensive medical, dental, and vision insurance
- 401(k) retirement savings plan with company matching
- Flexible paid time off and company holidays
- Paid parental and family leave
- Remote work and home office reimbursement
- Marketing leadership and professional development programs
- Digital marketing and analytics training
- Industry conference and networking opportunities
- Employee wellness and mental health resources
- Life, AD&D, and disability insurance
- Employee Assistance Program (EAP)
- Flexible remote work environment
- Career advancement opportunities within a growing technology organization
Why Join Us
Join an organization where strategic marketing, customer insight, and measurable business performance are closely connected. We provide marketing leaders with the tools, technology, autonomy, and cross-functional support needed to build effective campaigns and contribute directly to organizational growth.
As a Senior Marketing Manager, you will shape marketing strategy, lead integrated campaigns, collaborate with senior stakeholders, analyze customer and market trends, and help build a stronger and more scalable marketing function.
If you are an experienced marketing professional who combines strategic thinking, creativity, analytics, and strong execution, we invite you to join our fully remote team.
Job Features
| Job Category | Technology, SaaS & Digital Solutions |