About the Opportunity
Join an industry-leading enterprise technology company that is transforming how organizations leverage artificial intelligence, cloud computing, and intelligent automation to solve complex business challenges. We are seeking an experienced Product Marketing professional to lead strategic go-to-market initiatives, strengthen product positioning, and accelerate revenue growth across a rapidly expanding portfolio of innovative software solutions.
This role serves as the bridge between Product Management, Sales, Marketing, Customer, Revenue Operations, and Executive Leadership, ensuring that every product launch, messaging framework, and market strategy is aligned with customer needs and business objectives. You will play a critical role in developing compelling value propositions, executing successful product launches, enabling sales teams, conducting market research, and creating differentiated positioning that drives customer acquisition and long-term market success.
The ideal candidate is a strategic marketer with exceptional storytelling abilities, strong commercial awareness, and a deep understanding of enterprise technology markets. You thrive in fast-paced environments, enjoy translating complex technical solutions into customer-focused messaging, and possess the analytical skills required to evaluate market opportunities, competitive landscapes, and customer insights.
This is an opportunity to shape the market perception of innovative technology products while collaborating with cross-functional leaders to influence company strategy, strengthen competitive positioning, and deliver measurable business impact.
Essential Duties and Responsibilities
- Develop and execute comprehensive product marketing strategies aligned with corporate growth objectives.
- Lead go-to-market planning and execution for new product launches, feature releases, and solution enhancements.
- Create compelling product positioning, messaging frameworks, and value propositions tailored to target customer segments.
- Conduct market research, customer analysis, and competitive intelligence to identify emerging opportunities and market trends.
- Collaborate closely with Product Management to translate technical capabilities into customer-focused messaging and business value.
- Partner with Sales leadership to develop sales enablement materials including presentations, battle cards, playbooks, product guides, and competitive resources.
- Develop customer personas, buyer journey strategies, and market segmentation initiatives.
- Support demand generation campaigns by providing messaging guidance, campaign content, and product expertise.
- Monitor product performance, customer adoption, and market feedback to recommend strategic improvements.
- Collaborate with Customer teams to develop customer success stories, case studies, testimonials, and advocacy programs.
- Build executive presentations and product narratives supporting strategic business initiatives.
- Analyze product performance metrics, campaign effectiveness, customer engagement, and revenue contribution.
- Coordinate cross-functional product launch activities across Marketing, Sales, Product, Engineering, Customer, and Operations teams.
- Evaluate market opportunities for expansion, pricing strategies, packaging, and product differentiation.
- Present market insights and strategic recommendations to executive leadership.
- Ensure consistent brand messaging across all customer-facing channels.
Job Qualifications and Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, Product Management, or a related discipline.
- MBA preferred.
- 5+ years of experience in Product Marketing, Product Strategy, Go-to-Market, Solutions Marketing, or B2B Marketing.
- Experience within Enterprise SaaS, AI, Cloud Computing, Cybersecurity, FinTech, or Enterprise Software industries.
- Strong understanding of enterprise technology markets and software buying cycles.
- Experience launching complex B2B technology products to enterprise customers.
- Proven ability to develop product positioning, messaging, pricing, and competitive differentiation strategies.
- Experience collaborating with Product Management, Sales, Revenue Operations, and Executive Leadership.
- Strong analytical capabilities with experience evaluating product performance and market opportunities.
- Familiarity with Salesforce, HubSpot, Marketo, Google Analytics, Tableau, or similar platforms.
- Outstanding presentation, storytelling, and executive communication skills.
- Strong project management abilities with experience leading multiple strategic initiatives.
Personal Capabilities and Qualifications
- Strategic and commercially minded thinker.
- Exceptional written, verbal, and presentation skills.
- Strong storytelling and product communication abilities.
- Customer-focused with deep market curiosity.
- Analytical mindset supported by data-driven decision making.
- Collaborative leadership with outstanding stakeholder management.
- Excellent organizational and project management skills.
- Creative problem-solving capabilities.
- Adaptable within fast-paced, high-growth environments.
- High attention to detail and commitment to excellence.
- Professional integrity, accountability, and strong business judgment.
Strategic Support
Product Marketing serves as a strategic partner responsible for strengthening product positioning, accelerating go-to-market execution, and driving market adoption across the company’s product portfolio. This role collaborates closely with Executive Leadership, Product Management, Sales, Revenue Operations, Engineering, Customer, and Marketing teams to ensure products successfully meet evolving customer needs while supporting revenue growth and competitive differentiation.
Through market intelligence, customer insights, product messaging, and strategic planning, this position contributes directly to business expansion, customer acquisition, and long-term organizational success.
Working Conditions
- Hybrid work environment based in San Francisco, California.
- Standard Monday through Friday business schedule.
- Frequent collaboration with cross-functional teams through virtual and in-person meetings.
- Occasional domestic and international travel for product launches, customer meetings, and industry conferences.
- Fast-paced technology environment supporting multiple concurrent initiatives.
- Company-provided technology and collaborative work resources.
Job Function
Product Marketing is responsible for developing and executing go-to-market strategies, strengthening product positioning, driving customer acquisition, supporting sales enablement, and maximizing market success through strategic messaging, competitive intelligence, customer insights, and cross-functional collaboration. This role ensures products are effectively positioned to meet customer needs while contributing to sustainable revenue growth and long-term business objectives.
Compensation & Benefits
Compensation Package: $180,000 – $250,000 annually, based on experience, industry expertise, leadership capabilities, and overall qualifications.
Our comprehensive benefits package includes:
- Annual performance bonus
- Long-term incentive opportunities
- Comprehensive medical, dental, and vision insurance
- 401(k) retirement savings plan with company matching
- Health Savings Account (HSA) and Flexible Spending Account (FSA)
- Flexible paid time off and company holidays
- Paid parental and family leave
- Tuition reimbursement and professional development support
- Employee wellness and mental health programs
- Life and disability insurance
- Employee Assistance Program (EAP)
- Equity participation opportunities (where applicable)
- Home office and technology reimbursement
- Career advancement opportunities within a global organization
- Company-sponsored conferences, networking events, and leadership development programs
Why Join Us
Joining our organization means becoming part of an innovative technology company where strategic thinking, creativity, and collaboration drive meaningful business impact. You’ll work alongside industry experts to launch market-leading products, influence executive strategy, and shape how customers experience cutting-edge technology solutions.
This role offers the opportunity to build compelling market narratives, lead high-visibility product initiatives, and contribute directly to the company’s long-term growth. If you’re passionate about product strategy, market innovation, and delivering exceptional customer value, we invite you to join our team and help define the future of enterprise technology.
Job Features
| Job Category | Enterprise SaaS | AI & Cloud Technology |