Marketing Specialist

About the Opportunity

We are seeking a creative, analytical, and results-oriented Marketing Specialist to support integrated marketing initiatives that strengthen brand visibility, generate qualified demand, engage target audiences, and contribute to sustainable business growth.

The Marketing Specialist will collaborate with Marketing, Sales, Business Development, Product, Customer Success, and Creative teams to execute campaigns across digital channels. The ideal candidate combines strong communication skills with an understanding of digital marketing, content development, campaign coordination, market research, and performance analytics.

Essential Duties and Responsibilities

• Support the planning and execution of integrated marketing campaigns.
• Develop and coordinate marketing content for websites, email, social media, and digital channels.
• Conduct market, customer, and competitive research to identify trends and opportunities.
• Support email marketing, lead-generation, and demand-generation initiatives.
• Manage content calendars and coordinate campaign deliverables.
• Create marketing presentations, promotional materials, briefs, and reports.
• Collaborate with Creative teams on graphics, videos, advertisements, and branded materials.
• Assist with social media planning, publishing, and performance monitoring.
• Monitor website, email, social media, and campaign performance metrics.
• Analyze campaign results and recommend improvements.
• Support SEO, paid media, content marketing, and digital advertising initiatives.
• Maintain marketing databases, CRM records, and campaign documentation.
• Coordinate with Sales and Business Development teams on lead-generation programs.
• Assist with webinars, virtual events, conferences, and promotional activities.
• Track marketing budgets, timelines, deliverables, and project status.
• Research new marketing technologies, channels, and audience engagement strategies.

Job Qualifications and Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 2–5 years of experience in marketing, digital marketing, demand generation, communications, or a related role.
• Strong understanding of digital marketing principles and campaign execution.
• Experience with marketing platforms, CRM systems, and analytics tools.
• Familiarity with Google Analytics, HubSpot, Salesforce, Mailchimp, or comparable platforms.
• Strong written and verbal communication skills.
• Experience with social media platforms and content management systems.
• Strong Microsoft Office and Google Workspace skills.
• Understanding of SEO, email marketing, content marketing, and marketing analytics preferred.
• Ability to manage multiple campaigns and deadlines simultaneously.

Personal Capabilities and Qualifications

• Creative and analytical mindset.
• Strong written communication and storytelling skills.
• Excellent organizational and project-management abilities.
• Strong attention to detail.
• Proactive approach to identifying marketing opportunities.
• Strong collaboration and interpersonal skills.
• Comfortable analyzing data and translating insights into recommendations.
• Adaptable and eager to learn new marketing technologies.
• Strong time-management and prioritization skills.
• Comfortable working independently in a remote environment.

Strategic Support

The Marketing Specialist supports the organization’s broader growth strategy by helping execute campaigns that increase brand awareness, generate qualified leads, strengthen customer engagement, and support revenue objectives.

This role provides valuable coordination between marketing strategy and execution while using performance data to improve campaign effectiveness and audience engagement.

Working Conditions

• Fully Remote position within the United States.
• Standard Monday through Friday schedule.
• Frequent virtual collaboration with Marketing, Sales, Product, Creative, and Business Development teams.
• Primarily computer-based work using marketing, analytics, CRM, and collaboration platforms.
• Occasional flexibility may be required for webinars, virtual events, and campaign launches.

Job Function

The Marketing Specialist supports marketing strategy and execution across digital campaigns, content, social media, email, market research, lead generation, events, and performance analytics.

Compensation & Benefits

Compensation Package: $105,000 – $165,000 annually, based on marketing experience, digital expertise, industry background, technical capabilities, and overall qualifications.

Benefits include:

• Annual performance bonus
• Comprehensive medical, dental, and vision insurance
• 401(k) retirement savings plan with company matching
• Flexible paid time off and company holidays
• Paid parental and family leave
• Remote work and home-office support
• Marketing technology and software resources
• Professional marketing training
• Digital marketing and analytics certification support
• Industry conferences and networking opportunities
• Employee wellness and mental health resources
• Life, AD&D, and disability insurance
• Employee Assistance Program
• Flexible remote work environment
• Career advancement toward Senior Marketing Specialist, Marketing Manager, Growth Marketing Manager, and Marketing Director positions

Why Join Us

Join a remote-first organization where creative marketing, data-driven decision-making, and customer engagement support sustainable growth. As a Marketing Specialist, you will gain broad exposure to digital campaigns, content, analytics, demand generation, and brand strategy while collaborating with experienced marketing and business leaders.

This role provides a strong career pathway toward Senior Marketing Specialist, Marketing Manager, Senior Marketing Manager, Growth Marketing Manager, and Marketing Director positions.