About the Opportunity
Join a rapidly growing enterprise software organization that is redefining how businesses leverage technology to accelerate growth, improve customer engagement, and make data-driven decisions. We are seeking a highly analytical and results-oriented Marketing Operations Manager to lead the operational infrastructure that powers modern, scalable, and high-performing marketing initiatives.
This position plays a critical role in aligning marketing strategy with operational excellence by optimizing marketing technology, campaign execution, lead management, reporting, automation, and cross-functional collaboration. The Marketing Operations Manager will serve as the operational backbone of the marketing organization, ensuring marketing programs are executed efficiently while delivering measurable business outcomes.
Working closely with Marketing Leadership, Sales Operations, Revenue Operations, Product Marketing, Demand Generation, Finance, Business Intelligence, and Customer Success teams, this role will oversee marketing systems, campaign workflows, database integrity, attribution modeling, analytics, and process optimization. The successful candidate will combine strategic thinking with technical expertise to improve operational efficiency, enhance marketing performance, and support revenue growth across domestic and international markets.
The ideal candidate has extensive experience managing marketing operations within a fast-paced B2B SaaS or enterprise technology environment and is passionate about leveraging technology, automation, and analytics to drive continuous improvement.
Essential Duties and Responsibilities
- Lead the overall marketing operations strategy, ensuring alignment with organizational growth objectives and revenue goals.
- Manage day-to-day operations of marketing automation platforms, CRM integrations, and campaign execution processes.
- Design, implement, and optimize scalable marketing workflows that improve operational efficiency and campaign performance.
- Partner with Demand Generation teams to execute multi-channel marketing campaigns across digital, email, webinars, events, paid media, and ABM initiatives.
- Maintain CRM data quality, lead routing processes, segmentation strategies, and database governance standards.
- Collaborate with Sales Operations to optimize lead lifecycle management, lead scoring models, and sales handoff processes.
- Develop dashboards and executive reports measuring campaign performance, pipeline contribution, conversion rates, ROI, and marketing effectiveness.
- Oversee marketing attribution models and provide actionable insights supporting strategic decision-making.
- Evaluate, implement, and manage marketing technology solutions while improving platform utilization.
- Coordinate marketing campaign calendars, project timelines, and operational priorities across multiple teams.
- Support annual marketing planning, budget management, forecasting, and resource allocation.
- Monitor marketing KPIs and recommend continuous improvements based on performance data.
- Ensure compliance with data privacy regulations, marketing governance policies, and industry best practices.
- Collaborate with Finance to reconcile marketing expenditures and monitor budget utilization.
- Identify opportunities to automate repetitive marketing processes using technology and workflow optimization.
- Lead documentation of operational processes, standard operating procedures, and system configurations.
- Mentor junior marketing operations professionals while fostering a culture of innovation and continuous improvement.
Job Qualifications and Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, Information Systems, Analytics, or a related discipline.
- Master’s degree or MBA preferred.
- 6+ years of progressive experience in Marketing Operations, Revenue Operations, Digital Marketing Operations, or Marketing Technology.
- Experience within B2B SaaS, enterprise software, cloud technology, or high-growth technology organizations.
- Strong knowledge of marketing automation platforms such as Marketo, HubSpot, Pardot, Eloqua, or similar technologies.
- Experience administering Salesforce CRM and integrating marketing technology platforms.
- Strong understanding of lead management, campaign operations, attribution modeling, and marketing analytics.
- Experience with reporting platforms including Tableau, Power BI, Looker, or similar business intelligence tools.
- Advanced Microsoft Excel skills and strong analytical capabilities.
- Experience managing marketing technology vendors and platform implementations.
- Knowledge of GDPR, CCPA, CAN-SPAM, and marketing compliance requirements.
- Exceptional project management and organizational skills.
- Experience working in cross-functional environments supporting sales and revenue teams.
Personal Capabilities and Qualifications
- Strong analytical and problem-solving mindset.
- Excellent project management and organizational abilities.
- High attention to detail with a commitment to operational accuracy.
- Outstanding written and verbal communication skills.
- Ability to prioritize multiple initiatives within fast-paced environments.
- Collaborative leadership style with strong stakeholder management skills.
- Data-driven decision-maker with exceptional business acumen.
- Adaptability to evolving technology and marketing trends.
- Strong process improvement and operational optimization capabilities.
- Self-motivated with a proactive approach to identifying opportunities for improvement.
- High level of professionalism, accountability, and integrity.
Strategic Support
The Marketing Operations Manager serves as a strategic partner responsible for strengthening the organization’s marketing infrastructure through technology optimization, process improvement, analytics, and operational excellence. This role collaborates closely with Marketing Leadership, Sales, Revenue Operations, Finance, and Business Intelligence teams to improve campaign effectiveness, increase marketing efficiency, and support predictable revenue growth.
By leveraging marketing technology, customer insights, automation, and performance analytics, the Marketing Operations Manager helps establish scalable operational frameworks that enable high-performing marketing programs and support the company’s long-term growth strategy.
Working Conditions
- Hybrid work environment based in Austin, Texas.
- Standard Monday through Friday business schedule with flexibility during major marketing campaigns and product launches.
- Frequent collaboration with cross-functional teams through virtual and in-person meetings.
- Fast-paced technology environment supporting multiple concurrent projects.
- Occasional travel for leadership meetings, industry conferences, and company events.
- Company-provided technology and collaborative work resources.
Job Function
The Marketing Operations Manager is responsible for overseeing the operational foundation of the marketing organization by managing marketing technology, campaign operations, analytics, reporting, lead management, workflow automation, and process optimization. This role ensures marketing initiatives are executed efficiently, aligned with revenue objectives, and supported by scalable systems that improve performance, operational excellence, and business growth.
Compensation & Benefits
Compensation Package: $165,000 – $220,000 annually, based on experience, technical expertise, leadership capabilities, and overall qualifications.
Our comprehensive benefits package includes:
- Annual performance bonus
- Long-term incentive opportunities
- Comprehensive medical, dental, and vision insurance
- 401(k) retirement plan with company matching
- Health Savings Account (HSA) and Flexible Spending Account (FSA)
- Generous paid time off and company holidays
- Paid parental and family leave
- Tuition reimbursement and professional certification support
- Marketing and leadership development programs
- Employee wellness and mental health resources
- Life and disability insurance
- Employee Assistance Program (EAP)
- Home office and technology reimbursement
- Career advancement opportunities across global marketing teams
- Company-sponsored networking events and industry conferences
Why Join Us
Joining our organization means becoming part of a collaborative, innovative, and data-driven marketing team that plays a pivotal role in shaping the company’s growth. We invest in cutting-edge marketing technologies, professional development, and operational excellence to empower our teams to achieve extraordinary results.
As a Marketing Operations Manager, you will influence enterprise-wide marketing performance, optimize modern marketing technologies, and help build scalable processes that directly impact revenue growth. If you are passionate about marketing operations, analytics, automation, and driving measurable business success, we invite you to join our team and help shape the future of our global marketing organization.
Job Features
| Job Category | Marketing Operations Manager |