About the Opportunity
Marketing is a strategic driver of business growth, brand recognition, customer engagement, and revenue generation. We are seeking an innovative and results-oriented Marketing Manager to lead integrated marketing initiatives that strengthen our market presence, accelerate demand generation, and support ambitious growth objectives across North America.
This role is ideal for a marketing professional who combines creativity with analytical thinking and has experience developing multi-channel marketing strategies within a high-growth B2B technology environment. As Marketing Manager, you will oversee campaign planning, digital marketing, content strategy, product marketing collaboration, brand management, event marketing, customer acquisition initiatives, and marketing performance analytics.
Working closely with Sales, Product Management, Customer Success, Business Development, Revenue Operations, and Executive Leadership, you will build scalable marketing programs that generate qualified pipeline, improve customer engagement, increase brand awareness, and contribute directly to revenue growth.
The successful candidate is a collaborative leader with expertise in modern marketing technologies, campaign optimization, customer segmentation, marketing automation, and performance measurement. This position offers the opportunity to influence company-wide marketing strategy while managing high-impact initiatives in a fast-paced, remote-first environment.
If you are passionate about developing innovative marketing programs, leveraging data to drive strategic decisions, and leading initiatives that create measurable business impact, we invite you to join our growing organization.
Essential Duties and Responsibilities
- Develop and execute integrated marketing strategies aligned with corporate growth objectives.
- Lead multi-channel demand generation campaigns across digital, content, email, paid media, SEO, webinars, and social media.
- Partner with Sales leadership to improve lead generation, lead nurturing, and pipeline acceleration initiatives.
- Collaborate with Product Marketing to support new product launches, messaging, positioning, and go-to-market strategies.
- Manage corporate brand identity and ensure consistency across all marketing channels.
- Oversee content strategy including white papers, case studies, blogs, videos, customer success stories, and thought leadership initiatives.
- Analyze campaign performance, marketing attribution, customer acquisition metrics, and ROI to optimize future investments.
- Manage marketing budgets, vendor relationships, agencies, and strategic partnerships.
- Develop account-based marketing (ABM) initiatives targeting enterprise customers.
- Support customer retention campaigns through lifecycle marketing and customer engagement programs.
- Coordinate virtual events, industry conferences, webinars, and executive speaking opportunities.
- Utilize marketing automation platforms to improve campaign effectiveness and lead scoring.
- Monitor competitive market trends and customer insights to identify growth opportunities.
- Build executive dashboards and marketing performance reports for senior leadership.
- Lead continuous improvement initiatives that enhance operational efficiency and marketing effectiveness.
- Mentor junior marketing professionals while fostering collaboration and innovation across the department.
Job Qualifications and Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing, or a related discipline.
- MBA or Master’s degree preferred.
- 6+ years of progressive marketing experience, including leadership responsibilities.
- Experience within SaaS, enterprise software, cloud technology, AI, or B2B technology organizations preferred.
- Proven success developing integrated marketing campaigns that generate measurable business results.
- Strong understanding of digital marketing, SEO, SEM, paid advertising, email marketing, content marketing, and social media strategy.
- Experience with CRM platforms such as Salesforce and marketing automation platforms including HubSpot, Marketo, Pardot, or similar solutions.
- Strong knowledge of Google Analytics, campaign reporting, marketing attribution, and performance measurement.
- Experience managing external agencies, creative vendors, and strategic partners.
- Exceptional project management and organizational skills.
- Strong financial acumen with experience managing marketing budgets and forecasting.
- Excellent written, verbal, and presentation communication skills.
- Ability to thrive in a fast-paced, collaborative, remote work environment.
Personal Capabilities and Qualifications
- Strategic thinker with strong commercial awareness.
- Creative problem-solver supported by analytical decision-making.
- Outstanding leadership and cross-functional collaboration skills.
- Excellent communication and executive presentation abilities.
- Highly organized with exceptional attention to detail.
- Strong customer-centric mindset.
- Adaptable and comfortable managing multiple priorities simultaneously.
- Passion for innovation, continuous learning, and professional development.
- Results-driven with a commitment to achieving measurable business outcomes.
- Ability to inspire, mentor, and develop high-performing marketing teams.
Strategic Support
The Marketing Manager serves as a strategic business partner responsible for driving market growth, strengthening brand awareness, improving customer acquisition, and supporting revenue objectives through innovative marketing initiatives. This role collaborates with executive leadership to develop data-driven marketing strategies, optimize customer engagement, identify emerging market opportunities, and enhance the organization’s competitive positioning.
Additionally, the Marketing Manager supports corporate planning by providing market intelligence, customer insights, campaign performance analysis, and strategic recommendations that influence product development, sales strategy, and long-term business growth.
Working Conditions
- Fully remote position based within the United States.
- Standard Monday–Friday business schedule with flexibility for collaboration across multiple U.S. time zones.
- Frequent virtual meetings using collaboration platforms including Microsoft Teams, Zoom, and Slack.
- Occasional travel for leadership meetings, customer events, trade shows, and industry conferences.
- Primarily computer-based work requiring prolonged use of digital marketing and analytics platforms.
- Fast-paced, performance-driven environment focused on innovation, collaboration, and continuous improvement.
Job Function
The Marketing Manager is responsible for planning, executing, and optimizing strategic marketing initiatives that increase brand awareness, generate qualified demand, strengthen customer relationships, and support long-term business growth. This role integrates digital marketing, campaign management, brand strategy, analytics, and cross-functional collaboration to deliver measurable results while advancing the organization’s market leadership.
Compensation & Benefits
Compensation Package: $135,000 – $185,000 annually, based on experience, industry expertise, geographic location within the United States, leadership capabilities, and overall qualifications.
Our comprehensive benefits package includes:
- Annual performance-based bonus
- Long-term incentive and equity participation opportunities
- Fully remote work within the United States
- Comprehensive medical, dental, and vision insurance
- Health Savings Account (HSA) and Flexible Spending Account (FSA)
- 401(k) retirement savings plan with competitive company matching
- Flexible paid time off and company holidays
- Paid parental and family leave
- Home office equipment and remote work stipend
- Professional development and tuition reimbursement
- Leadership training and career advancement opportunities
- Employee wellness and mental health programs
- Life and disability insurance
- Employee Assistance Program (EAP)
- Employee recognition programs and volunteer initiatives
Why Join Us
Joining our team means becoming part of a forward-thinking organization that values creativity, collaboration, innovation, and measurable impact. We empower marketing leaders with the resources, technology, and autonomy needed to develop bold strategies that shape our brand and accelerate business growth.
As our Marketing Manager, you’ll lead high-visibility initiatives, collaborate with talented professionals across the organization, and influence strategic decisions that directly contribute to our continued success. If you’re ready to build impactful marketing programs and advance your career within a dynamic, remote-first technology company, we encourage you to apply.
Job Features
| Job Category | Enterprise Software (SaaS) & AI Technology |