Director of Marketing

Company Overview

We are a dynamic and rapidly expanding enterprise technology organization operating in a competitive digital market where brand strength, demand generation, customer insight, product positioning, content strategy, campaign execution, and measurable marketing performance directly influence business growth. Our organization supports enterprise customers, executive leadership, sales teams, product groups, customer success leaders, revenue operations, partner channels, and internal stakeholders who rely on marketing to create market awareness, build trust, generate qualified pipeline, and communicate business value clearly.

As companies scale across AI-enabled platforms, enterprise SaaS solutions, cloud-based products, and digital business services, marketing has become one of the most important drivers of revenue growth and market differentiation. Modern organizations need marketing leaders who can do more than manage campaigns or oversee creative output. They need leaders who can connect brand strategy with pipeline impact, translate product value into compelling messaging, guide teams through integrated campaigns, analyze performance, strengthen customer engagement, and help the business compete effectively in a fast-changing market.

Our company is investing heavily in AI-enabled marketing tools, brand positioning, demand generation, content strategy, customer segmentation, marketing automation, product marketing, digital performance, partner marketing, analytics, lifecycle marketing, events, account-based marketing, and scalable revenue operations. We are seeking a highly capable Director of Marketing who can lead marketing strategy, improve campaign performance, strengthen brand visibility, and build programs that support measurable business outcomes.

This is not a traditional marketing role focused only on promotional activity or isolated campaign management. The Director of Marketing will serve as a senior marketing leader responsible for shaping strategy, leading cross-functional execution, managing marketing programs, improving message clarity, supporting sales alignment, building demand, and helping the organization grow with a stronger market presence and more disciplined marketing operations.

The selected candidate will work closely with Executive Leadership, Sales, Product, Revenue Operations, Customer Success, Partnerships, Creative, Content, Demand Generation, Analytics, Finance, and external agency partners to ensure marketing priorities are aligned, measurable, customer-centered, and tied to company growth goals.

This is a strong opportunity for a marketing leader who wants to influence brand strategy, revenue growth, customer engagement, and market positioning in a remote-first organization where marketing is treated as a strategic business function.

Your Role at the Company

As Director of Marketing, you will lead marketing strategy, campaign planning, brand positioning, demand generation, content direction, product messaging, marketing analytics, and cross-functional marketing execution.

You will be responsible for developing marketing programs that build awareness, generate qualified demand, support sales conversion, strengthen customer relationships, and improve market visibility.

You will serve as a trusted marketing partner to leadership while maintaining accountability for marketing performance, campaign quality, brand consistency, budget discipline, team coordination, and measurable business impact.

The ideal candidate combines strategic marketing leadership, digital marketing expertise, revenue orientation, strong communication, analytical discipline, creative judgment, and the ability to lead teams through execution.

What You’ll Do

Develop and lead marketing strategy across brand, demand generation, digital marketing, content, product marketing, customer marketing, campaigns, events, and revenue support.

Build integrated marketing plans that align with company goals, product priorities, sales targets, customer needs, and market opportunities.

Lead demand generation programs designed to create qualified pipeline, improve conversion, increase engagement, and support revenue growth.

Strengthen brand positioning by refining messaging, value propositions, campaign themes, market narratives, and customer-facing communications.

Partner with Sales and Revenue Operations to align marketing campaigns with pipeline goals, lead quality standards, account targeting, conversion metrics, and sales enablement needs.

Partner with Product teams to support launches, product messaging, competitive positioning, feature communication, customer education, and market feedback loops.

Oversee digital marketing channels, including paid search, paid social, SEO, email marketing, website strategy, landing pages, webinars, events, and marketing automation.

Lead content strategy across thought leadership, case studies, executive messaging, blogs, white papers, sales collateral, product materials, newsletters, and campaign assets.

Analyze campaign performance, funnel metrics, audience behavior, conversion rates, attribution, customer engagement, and marketing ROI to improve results.

Guide marketing operations by improving campaign workflows, data quality, automation rules, lead routing, reporting dashboards, and performance visibility.

Manage marketing budgets, vendor relationships, agency partners, campaign investments, and resource allocation with discipline and accountability.

Support customer marketing initiatives, including retention campaigns, customer stories, advocacy programs, lifecycle communications, and expansion support.

Lead and develop marketing team members by setting clear priorities, providing feedback, improving collaboration, and building strong execution rhythms.

Identify market trends, competitive shifts, customer insights, messaging gaps, and growth opportunities that can inform marketing strategy and business planning.

What You’ll Bring

10+ years of experience in marketing, demand generation, digital marketing, product marketing, brand strategy, growth marketing, revenue marketing, or integrated marketing leadership.

Experience working within enterprise SaaS, AI-enabled technology, cloud platforms, digital business services, fintech, healthcare technology, cybersecurity, data platforms, or high-growth B2B environments preferred.

Strong experience building marketing strategies that support revenue growth, brand awareness, customer engagement, pipeline creation, and market differentiation.

Experience leading campaigns across digital channels, content, email, events, webinars, paid media, SEO, ABM, lifecycle marketing, and sales enablement.

Strong understanding of B2B buyer journeys, enterprise sales cycles, lead generation, marketing funnels, conversion metrics, attribution, and revenue operations.

Experience with marketing platforms such as HubSpot, Marketo, Salesforce, Pardot, Google Analytics, GA4, SEMrush, Ahrefs, LinkedIn Campaign Manager, 6sense, Demandbase, Outreach, Salesloft, or similar tools preferred.

Ability to translate product value, customer needs, competitive positioning, and market trends into clear, compelling messaging.

Experience managing teams, agencies, vendors, budgets, campaign calendars, creative processes, and cross-functional marketing programs.

Strong analytical ability with experience using marketing data to evaluate performance, improve conversion, allocate budget, and communicate impact to leadership.

Excellent written and verbal communication skills with the ability to present strategy, results, recommendations, and marketing priorities to executive stakeholders.

Ability to work with Executive Leadership, Sales, Product, Revenue Operations, Customer Success, Partnerships, Creative, Content, Analytics, Finance, and external partners.

Bachelor’s degree in Marketing, Business, Communications, Digital Media, Public Relations, Data Analytics, or a related field preferred.

MBA, marketing certification, digital marketing certification, product marketing certification, revenue marketing training, or equivalent practical experience preferred.

Benefits

Competitive compensation package.

Comprehensive medical, dental, and vision healthcare coverage.

Flexible remote-first work environment.

Performance bonus eligibility.

Marketing performance and pipeline contribution incentive opportunities.

Brand growth and campaign impact incentive opportunities.

Long-term incentive opportunities where applicable.

Retirement savings plan with company contribution.

Professional development and continuing education reimbursement.

Marketing leadership, demand generation, product marketing, digital strategy, revenue marketing, AI-enabled marketing tools, analytics, and executive communication training resources.

Wellness and mental health support programs.

Paid time off and company holidays.

Opportunity to support enterprise-level brand strategy, demand generation, customer engagement, product launches, revenue growth, and digital transformation initiatives.

Access to modern marketing automation, CRM, analytics, campaign management, content, collaboration, and AI-enabled marketing productivity platforms.

Personal Capabilities and Qualifications

Strategic marketing leader with strong ownership of brand growth, demand generation, campaign performance, and business impact.

Revenue-minded and customer-focused, with the ability to connect marketing activity to pipeline, sales conversion, customer value, and company growth.

Creative and analytical, with the ability to balance strong messaging, campaign ideas, audience insight, performance data, and measurable outcomes.

Strong communicator who can turn complex products, customer needs, and market trends into clear positioning and compelling narratives.

Collaborative and able to work effectively with sales, product, customer success, revenue operations, creative, analytics, finance, and executive leadership.

Organized and execution-focused, with the ability to manage campaign calendars, budgets, stakeholders, deadlines, agencies, and team priorities.

Data-driven and improvement-minded, with the ability to evaluate results, identify performance gaps, test new approaches, and improve marketing efficiency.

Strong people leader with the ability to coach marketing talent, clarify goals, provide feedback, improve team collaboration, and build accountable execution.

Calm and effective under pressure, especially during product launches, executive reviews, campaign deadlines, revenue planning cycles, or shifting business priorities.

High integrity and discretion when handling customer data, revenue reports, campaign performance, product plans, competitive intelligence, budgets, and confidential business materials.

Strategic Support

Support executive leadership with marketing strategy, market positioning, brand growth, campaign performance, and revenue contribution.

Help improve pipeline generation by building integrated campaigns, improving lead quality, strengthening messaging, and aligning closely with sales priorities.

Support product growth by improving launch planning, product messaging, competitive differentiation, customer education, and market feedback loops.

Align marketing programs with company goals, customer needs, revenue targets, product roadmap priorities, and long-term business strategy.

Strengthen brand trust by improving content quality, thought leadership, customer storytelling, executive messaging, and market presence.

Partner with Sales to improve lead conversion, campaign follow-up, account targeting, sales collateral, enablement materials, and buyer engagement.

Partner with Revenue Operations to improve attribution, campaign reporting, lead scoring, routing, funnel visibility, and marketing performance dashboards.

Partner with Customer Success to support lifecycle marketing, retention communications, advocacy programs, expansion campaigns, and customer engagement.

Support business planning by sharing market insights, competitor trends, customer signals, campaign learnings, and audience behavior analysis.

Help turn marketing into a strategic growth engine that improves awareness, pipeline quality, customer trust, market differentiation, and long-term enterprise value.

Working Conditions

Remote-first marketing leadership role.

Periodic travel may be required for leadership meetings, company gatherings, sales kickoffs, customer events, industry conferences, product launch sessions, agency meetings, or strategic planning workshops.

High-visibility leadership role supporting brand strategy, demand generation, product marketing, revenue growth, and executive decision-making.

Fast-paced environment focused on creativity, performance, collaboration, market relevance, customer insight, accountability, and continuous improvement.

Regular collaboration with Executive Leadership, Sales, Product, Revenue Operations, Customer Success, Partnerships, Creative, Content, Analytics, Finance, agencies, and external partners.

Opportunity to influence market positioning, brand visibility, pipeline growth, campaign maturity, customer engagement, and marketing team development.

Requires flexibility during product launches, campaign deadlines, executive reporting periods, sales planning cycles, event seasons, budget planning, and urgent market opportunities.

Role requires handling confidential revenue data, customer information, product plans, competitive analysis, campaign performance, agency materials, budgets, and internal strategy documents with discretion.

Job Function

Marketing Leadership.

Demand Generation.

Brand Strategy.

Digital Marketing.

Product Marketing.

Growth Marketing.

Content Strategy.

Campaign Management.

Revenue Marketing.

Customer Marketing.

Marketing Analytics.

Sales Enablement.

Marketing Operations.

Remote Marketing Leadership.

Enterprise Marketing Strategy.

Compensation & Benefits

Compensation Package: $260,000 – $385,000

Base Salary: $260,000 – $385,000.

Annual Performance Bonus.

Marketing Performance Incentives.

Pipeline Growth and Campaign Impact Incentives.

Brand Visibility and Revenue Contribution Incentives.

Long-Term Incentive Eligibility where applicable.

Additional benefits may include:

• Comprehensive healthcare coverage.

• Retirement savings plan with company contribution.

• Wellness and mental health programs.

• Professional education assistance.

• Flexible remote work environment.

• Paid time off and company holidays.

• Marketing leadership, demand generation, digital strategy, product marketing, revenue operations, AI-enabled marketing, analytics, and executive communication training.

• Access to modern CRM, marketing automation, analytics, campaign management, content, collaboration, reporting, and AI-enabled marketing productivity platforms.

Equal Opportunity Statement

We are committed to fostering a workplace where innovation, diversity, and inclusion drive meaningful business outcomes. We provide equal employment opportunities to all applicants and employees regardless of race, religion, gender, age, disability, veteran status, sexual orientation, or any other protected characteristic under applicable law.

Why Join Us

Lead a high-impact marketing function that directly supports brand growth, customer engagement, pipeline generation, and revenue performance.

Work in a remote-first organization using modern marketing automation, CRM, analytics, content, and AI-enabled productivity tools.

Partner with executive, sales, product, customer success, and revenue teams on meaningful market growth initiatives.

Contribute to a company investing heavily in brand strategy, demand generation, product marketing, customer intelligence, digital transformation, and scalable revenue operations.

Shape marketing programs that improve market visibility, lead quality, sales enablement, customer trust, and long-term business growth.

Build a strong marketing leadership platform by turning strategy, creativity, analytics, team leadership, and customer insight into measurable enterprise value.