B2B Appointment Setter

Company Overview

We are a dynamic and rapidly expanding enterprise technology and business services organization operating in a highly competitive B2B market where qualified conversations, strong outreach discipline, pipeline creation, customer engagement, and revenue development directly influence company growth. Our organization supports enterprise clients, sales teams, marketing groups, revenue operations leaders, account executives, customer success teams, and executive stakeholders who rely on consistent appointment generation to create new business opportunities and expand market reach.

As companies scale across digital markets, remote sales environments, and enterprise buying cycles, appointment setting has become much more than basic cold calling or sending generic messages. Modern B2B organizations need appointment setters who understand professional outreach, buyer relevance, account targeting, CRM discipline, follow-up strategy, and the importance of creating a strong first impression. The B2B Appointment Setter role is central to helping the company connect with decision-makers, open meaningful conversations, and create a reliable flow of qualified meetings for the sales organization.

Our company is investing heavily in AI-enabled sales tools, CRM automation, targeted outbound campaigns, buyer intelligence, lead enrichment, sales enablement, email sequencing, call workflows, pipeline analytics, and scalable revenue operations. We are seeking a highly capable B2B Appointment Setter who can identify prospects, conduct professional outreach, qualify interest, schedule meetings, maintain accurate records, and help generate opportunities for continued business growth.

This is not a traditional appointment-setting role focused only on volume or scripted outreach. The B2B Appointment Setter will serve as an important front-line revenue contributor responsible for researching target accounts, engaging decision-makers, communicating value clearly, handling early objections, coordinating calendars, and ensuring qualified prospects are connected with the right sales team members.

The selected candidate will work closely with Sales, Business Development, Revenue Operations, Marketing, Account Executives, Customer Success, Sales Enablement, and leadership teams to ensure outreach activity is organized, professional, measurable, and aligned with company growth priorities.

This is a strong opportunity for a motivated sales development professional who wants to build a career in B2B sales, develop strong communication skills, work with modern sales technology, and contribute to a remote-first organization where appointment generation is valued as a critical driver of pipeline growth and revenue success.

Your Role at the Company

As B2B Appointment Setter, you will identify, contact, qualify, and schedule meetings with potential business customers through outbound calls, emails, LinkedIn outreach, follow-up sequences, and targeted engagement strategies.

You will be responsible for creating qualified sales conversations, maintaining accurate CRM activity, supporting campaign execution, coordinating meeting schedules, and helping the sales team build a consistent pipeline of opportunities.

You will serve as a professional first point of contact while maintaining accountability for outreach quality, lead qualification, appointment accuracy, CRM documentation, follow-up consistency, and customer experience.

The ideal candidate combines strong communication, persistence, organization, business curiosity, CRM discipline, and a professional sales mindset to support measurable revenue outcomes.

What You’ll Do

Conduct outbound outreach to targeted B2B prospects through phone, email, LinkedIn, and approved digital communication channels.

Research target accounts, decision-makers, industries, business needs, company size, and potential fit before initiating outreach.

Schedule qualified meetings, discovery calls, product conversations, consultation sessions, or sales appointments for account executives and business development leaders.

Qualify prospects by asking clear questions about business needs, timing, decision-making process, pain points, budget awareness, and solution fit.

Communicate company value propositions clearly, professionally, and confidently in a way that feels relevant to the prospect’s business.

Maintain accurate CRM records for calls, emails, meetings scheduled, prospect responses, follow-up dates, lead status, notes, and next steps.

Follow structured outreach sequences while adapting communication style based on prospect role, industry, response, and engagement level.

Handle early objections professionally by clarifying value, answering basic questions, offering relevant context, and keeping conversations moving toward a meeting.

Partner with Sales and Marketing teams to improve outreach messaging, campaign targeting, lead lists, follow-up strategy, and conversion quality.

Support lead generation campaigns by working through assigned lists, inbound inquiries, marketing-qualified leads, event leads, referral leads, and account-based targets.

Confirm meeting details, calendar invitations, attendee information, agenda notes, prospect background, and handoff information before passing appointments to sales teams.

Track outreach performance, appointment rates, conversion trends, prospect feedback, common objections, and campaign results.

Identify inaccurate contact data, low-quality leads, duplicate records, missing information, and CRM cleanup needs.

Contribute to continuous improvement by recommending better messaging, stronger qualification questions, cleaner workflows, and more effective outreach approaches.

What You’ll Bring

2+ years of experience in appointment setting, sales development, business development, outbound sales, lead generation, telemarketing, inside sales, customer outreach, or B2B client engagement.

Experience working within enterprise SaaS, AI-enabled technology, cloud platforms, business services, financial services, healthcare technology, professional services, consulting, or B2B sales environments preferred.

Strong verbal communication skills with the ability to speak confidently, ask useful questions, listen actively, and create interest with business decision-makers.

Strong written communication skills with the ability to send clear, professional, concise, and personalized outreach messages.

Experience using CRM and sales tools such as Salesforce, HubSpot, Outreach, Salesloft, Apollo, ZoomInfo, LinkedIn Sales Navigator, Gong, Calendly, Chili Piper, Google Workspace, Microsoft 365, Slack, or similar platforms preferred.

Ability to manage daily outreach activity, follow-up reminders, call blocks, email sequences, appointment scheduling, and CRM updates with discipline.

Comfort with outbound calling, prospecting, objection handling, lead qualification, and professional follow-up.

Ability to understand basic business challenges and position a meeting as a useful next step for the prospect.

Experience supporting account executives, sales managers, marketing campaigns, business development representatives, or revenue operations teams preferred.

Ability to work in a remote environment with strong self-management, communication, organization, and accountability.

High school diploma or equivalent required.

Associate degree or bachelor’s degree in Business, Marketing, Communications, Sales, Management, or a related field preferred.

Sales training, appointment-setting certification, CRM certification, business development training, or equivalent practical experience preferred.

Benefits

Competitive compensation package.

Comprehensive medical, dental, and vision healthcare coverage.

Flexible remote-first work environment.

Performance bonus eligibility.

Appointment-setting and qualified meeting incentive opportunities.

Pipeline generation and conversion incentive opportunities.

Long-term incentive opportunities where applicable.

Retirement savings plan with company contribution.

Professional development and continuing education reimbursement.

Sales development, appointment setting, CRM usage, outbound prospecting, communication, objection handling, lead qualification, and revenue operations training resources.

Wellness and mental health support programs.

Paid time off and company holidays.

Opportunity to support enterprise-level sales development, client acquisition, pipeline growth, campaign execution, and scalable revenue operations.

Access to modern CRM, sales engagement, lead intelligence, scheduling, reporting, collaboration, and AI-enabled sales productivity platforms.

Personal Capabilities and Qualifications

Motivated sales development professional with strong communication, persistence, organization, and follow-through.

Comfortable initiating conversations with business professionals, decision-makers, executives, and department leaders.

Professional and respectful in every interaction, with the ability to create a positive first impression for the company.

Resilient and consistent, with the ability to handle rejection, maintain activity discipline, and continue improving outreach performance.

Curious and business-minded, with the ability to understand prospect needs and connect those needs to a relevant sales conversation.

Detail-oriented and accurate, with strong ownership of CRM notes, appointment details, lead status, follow-up reminders, and handoff information.

Collaborative and able to work effectively with sales teams, marketing partners, revenue operations, account executives, and customer-facing leaders.

Technology-comfortable and able to work confidently in CRM systems, sales engagement tools, calendar platforms, spreadsheets, and remote collaboration environments.

Improvement-minded, with the ability to learn from feedback, test new messaging, improve call quality, and strengthen appointment conversion.

High integrity and discretion when handling prospect data, company information, pricing context, sales notes, customer records, and internal campaign materials.

Strategic Support

Support revenue growth by creating qualified meetings, improving prospect engagement, and helping build a consistent sales pipeline.

Help improve sales productivity by ensuring account executives spend more time with qualified prospects and less time on unqualified outreach.

Support campaign execution by working through targeted account lists, marketing leads, referral contacts, event lists, and outbound prospecting segments.

Align appointment-setting activity with business development goals, sales priorities, marketing campaigns, account targeting, and revenue objectives.

Strengthen customer acquisition by improving outreach quality, qualification consistency, appointment accuracy, and prospect handoff details.

Support revenue operations by maintaining clean CRM records, accurate activity logs, reliable lead statuses, and useful prospect feedback.

Partner with Marketing to share field insights, messaging feedback, objection patterns, industry trends, and prospect engagement signals.

Partner with Sales leadership to improve qualification criteria, meeting conversion rates, outreach cadences, and appointment show rates.

Support scalable growth by helping standardize scripts, templates, call notes, meeting handoffs, and follow-up workflows.

Help turn appointment setting into a strategic revenue function that improves pipeline quality, sales efficiency, customer acquisition, and long-term company growth.

Working Conditions

Remote-first B2B appointment setting role.

Periodic travel may be required for sales meetings, company gatherings, training sessions, sales kickoffs, revenue planning sessions, or industry events.

High-visibility sales support role contributing to pipeline creation, qualified meetings, client acquisition, and revenue growth.

Fast-paced environment focused on outreach discipline, communication quality, prospect engagement, appointment accuracy, and measurable sales activity.

Regular collaboration with Sales, Business Development, Revenue Operations, Marketing, Account Executives, Customer Success, Sales Enablement, and leadership teams.

Opportunity to influence pipeline growth, prospect experience, campaign performance, sales productivity, and revenue development.

Requires flexibility during campaign launches, high-priority prospecting periods, meeting coordination, sales reporting cycles, urgent follow-ups, and time-sensitive lead response needs.

Role requires handling confidential prospect information, contact records, CRM data, sales notes, campaign details, internal pricing context, and business development materials with discretion.

Job Function

B2B Appointment Setting.

Outbound Prospecting.

Lead Generation.

Sales Development.

Business Development Support.

Cold Calling.

Email Outreach.

LinkedIn Outreach.

Lead Qualification.

Meeting Scheduling.

CRM Documentation.

Pipeline Development.

Prospect Research.

Sales Campaign Support.

Remote Sales Operations.

Compensation & Benefits

Compensation Package: $120,000 – $210,000

Base Salary: $120,000 – $210,000.

Annual Performance Bonus.

Qualified Meeting Incentives.

Appointment Conversion Incentives.

Pipeline Generation and Sales Development Incentives.

Long-Term Incentive Eligibility where applicable.

Additional benefits may include:

• Comprehensive healthcare coverage.

• Retirement savings plan with company contribution.

• Wellness and mental health programs.

• Professional education assistance.

• Flexible remote work environment.

• Paid time off and company holidays.

• Appointment setting, outbound prospecting, CRM, sales communication, lead qualification, objection handling, and revenue operations training.

• Access to modern CRM, sales engagement, lead intelligence, scheduling, reporting, collaboration, and AI-enabled sales productivity platforms.

Equal Opportunity Statement

We are committed to fostering a workplace where innovation, diversity, and inclusion drive meaningful business outcomes. We provide equal employment opportunities to all applicants and employees regardless of race, religion, gender, age, disability, veteran status, sexual orientation, or any other protected characteristic under applicable law.

Why Join Us

Play a direct role in creating qualified sales conversations and supporting company growth.

Work in a remote-first organization using modern CRM, sales engagement, lead intelligence, and AI-enabled sales tools.

Build strong B2B sales skills across prospecting, communication, qualification, objection handling, scheduling, and CRM discipline.

Partner with sales, marketing, revenue operations, and business development teams on meaningful pipeline-building work.

Contribute to a company investing heavily in scalable revenue operations, customer acquisition, sales technology, and digital growth.

Build a strong sales development career platform by turning communication skill, consistency, and prospecting discipline into measurable business value.