About the Opportunity
We are seeking an accomplished and digitally focused Director of Digital Marketing to lead the organization’s digital marketing strategy, customer acquisition programs, online brand presence, and performance marketing initiatives. This leadership role will be responsible for developing an integrated digital strategy that increases qualified traffic, strengthens customer engagement, improves conversion performance, and supports sustainable revenue growth.
The Director of Digital Marketing will oversee digital channels including paid media, organic search, content, email, social media, website optimization, marketing automation, analytics, and conversion optimization. This leader will work closely with Sales, Product, Technology, Creative, Customer Success, and Executive Leadership to ensure digital investments are aligned with business objectives.
The ideal candidate combines strategic leadership with strong digital marketing expertise and analytical discipline. Success in this role requires a deep understanding of customer acquisition, performance measurement, marketing technology, digital analytics, and emerging online channels, along with the ability to lead high-performing teams and complex initiatives.
Essential Duties and Responsibilities
- Develop and execute the organization’s comprehensive digital marketing strategy.
- Lead paid search, paid social, display, programmatic, email, SEO, content, and other digital acquisition channels.
- Establish digital marketing objectives, KPIs, budgets, forecasts, and performance targets.
- Develop strategies to increase qualified traffic, lead generation, customer acquisition, engagement, and conversion.
- Oversee website performance, user experience, landing pages, conversion optimization, and digital customer journeys.
- Lead SEO strategy, technical optimization, content optimization, and organic search growth initiatives.
- Manage digital advertising budgets and optimize media investments based on performance and return.
- Develop and oversee marketing automation, CRM integration, lead nurturing, and lifecycle marketing programs.
- Establish digital analytics and attribution frameworks to measure channel and campaign performance.
- Partner with Creative and Content teams to develop high-performing digital campaigns and assets.
- Collaborate with Sales and Product teams on go-to-market programs and customer acquisition initiatives.
- Analyze customer behavior, market trends, campaign data, and competitive activity to identify growth opportunities.
- Manage digital marketing agencies, technology providers, consultants, and external partners.
- Evaluate emerging digital platforms, technologies, and acquisition channels.
- Develop executive dashboards and communicate digital marketing performance, insights, and recommendations.
- Recruit, mentor, and develop high-performing digital marketing professionals.
- Establish testing and optimization programs to continuously improve digital performance.
Job Qualifications and Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, Digital Media, or a related discipline.
- MBA or advanced marketing qualification preferred.
- Minimum 10 years of progressive digital marketing experience.
- Minimum 5 years of leadership experience managing digital marketing teams or functions.
- Proven experience leading multi-channel digital acquisition and growth programs.
- Strong expertise in SEO, SEM, paid social, email marketing, content, analytics, and conversion optimization.
- Strong understanding of marketing automation, CRM, analytics, attribution, and digital marketing technology.
- Experience managing significant digital advertising and marketing budgets.
- Demonstrated success improving acquisition efficiency, conversion rates, customer engagement, and marketing ROI.
- Exceptional analytical, strategic, communication, and leadership capabilities.
Personal Capabilities and Qualifications
- Strategic and commercially focused digital leadership.
- Strong analytical and data-driven decision-making abilities.
- Exceptional understanding of digital customer behavior.
- Excellent communication and executive presentation skills.
- Strong creative and strategic problem-solving capabilities.
- Ability to translate data into actionable growth strategies.
- Strong project and resource management skills.
- Excellent cross-functional collaboration abilities.
- Adaptability within rapidly evolving digital environments.
- High level of accountability, curiosity, and continuous improvement.
Strategic Support
The Director of Digital Marketing serves as a senior growth leader responsible for maximizing the organization’s digital presence, customer acquisition capabilities, and online revenue opportunities. This role connects digital strategy with broader business objectives by using data, technology, content, and performance marketing to reach and engage target audiences.
Through channel optimization, customer journey development, marketing automation, analytics, experimentation, and digital transformation, this position contributes directly to customer growth, revenue generation, brand visibility, and competitive advantage.
Working Conditions
- Fully Remote position within the United States.
- Executive-level remote work environment supporting distributed marketing and business teams.
- Flexible schedule based on campaign launches, digital initiatives, and organizational priorities.
- Frequent collaboration with Sales, Product, Technology, Creative, Customer Success, and Executive Leadership.
- Occasional travel for strategic planning sessions, industry conferences, company events, and partner meetings.
- Company-provided technology, marketing platforms, analytics tools, and professional development resources.
Job Function
The Director of Digital Marketing is responsible for establishing digital marketing strategy, leading acquisition and engagement programs, managing digital channels and budgets, optimizing customer journeys, overseeing marketing technology, and measuring digital performance.
This role ensures digital marketing investments are strategically aligned, data-driven, customer-focused, and capable of producing measurable business growth.
Compensation & Benefits
Compensation Package: $250,000 – $380,000 annually, based on digital marketing leadership experience, organizational scale, industry expertise, performance marketing capabilities, and overall qualifications.
Our comprehensive executive benefits package includes:
- Annual performance bonus
- Long-term incentive and equity opportunities
- Comprehensive medical, dental, and vision insurance
- 401(k) retirement savings plan with company matching
- Executive-level paid time off and company holidays
- Paid parental and family leave
- Remote work and executive home-office reimbursement
- Professional development and advanced digital marketing certifications
- Executive leadership development and coaching
- Industry conference and membership support
- Life, AD&D, and disability insurance
- Employee wellness and mental health resources
- Employee Assistance Program (EAP)
- Flexible remote work environment
- Career advancement opportunities within a growing organization
Why Join Us
Join an organization where digital strategy, technology, and customer experience are critical drivers of sustainable growth. As Director of Digital Marketing, you will have the opportunity to shape the organization’s digital ecosystem, lead high-value acquisition initiatives, build sophisticated marketing capabilities, and influence strategic business decisions.
You will work alongside senior leadership and talented cross-functional teams to develop digital experiences and growth programs that strengthen customer relationships, increase market reach, and create measurable long-term business value
Job Features
| Job Category | Technology, Digital Services & Consumer Solutions |