Senior Product Marketing Manager

About the Role

We are seeking a Senior Product Marketing Manager to lead the positioning, messaging, go-to-market strategy, and market activation for a growing portfolio of technology products. This role will partner closely with Product, Sales, Revenue Operations, Customer Success, and executive leadership to translate complex product capabilities into compelling market narratives and commercially effective programs.

The ideal candidate combines strategic product marketing expertise with strong analytical judgment, excellent communication skills, and the ability to operate effectively in a fast-moving, remote environment. This individual will help define how products are positioned in the market, identify differentiated value propositions, and equip revenue teams with the insights and materials required to engage sophisticated buyers.

Essential Duties and Responsibilities

• Develop comprehensive product marketing strategies aligned with corporate growth objectives and product roadmaps.
• Own product positioning, messaging architecture, value propositions, and competitive differentiation.
• Lead go-to-market strategies for new product launches, major releases, and strategic product initiatives.
• Translate technical product capabilities into clear, customer-focused messaging and compelling business value.
• Conduct market, customer, competitor, and industry research to identify emerging trends and commercial opportunities.
• Partner with Product Management to incorporate customer and market insights into product strategy and roadmap decisions.
• Develop sales enablement materials including presentations, battlecards, solution briefs, case studies, and competitive intelligence.
• Collaborate with Demand Generation and Content teams on campaigns that drive awareness, engagement, and qualified pipeline.
• Establish product narratives and messaging for websites, presentations, webinars, events, and digital campaigns.
• Analyze campaign and product performance data and use insights to continuously improve marketing strategies.
• Support executive communications and strategic presentations related to product positioning and market opportunity.
• Build customer personas, buyer journeys, segmentation frameworks, and use-case narratives.
• Monitor competitor activity, pricing, product launches, positioning, and market movements.
• Mentor junior product marketing professionals and contribute to the development of marketing best practices.

Job Qualifications and Requirements

• Bachelor’s degree in Marketing, Business, Communications, Technology, or a related discipline.
• 7+ years of experience in product marketing, product management, B2B marketing, SaaS, or a related technology environment.
• Demonstrated experience leading product launches and go-to-market programs.
• Strong understanding of B2B buyer journeys, SaaS business models, and enterprise technology markets.
• Proven ability to develop differentiated product positioning and messaging.
• Experience conducting competitive analysis and translating market intelligence into actionable strategies.
• Strong analytical skills with the ability to interpret market and performance data.
• Excellent written, verbal, and presentation skills.
• Experience working cross-functionally with Product, Sales, Customer Success, and executive stakeholders.
• Ability to manage multiple strategic initiatives in a remote, deadline-driven environment.

Personal Capabilities and Qualifications

• Strategic thinker who can connect product capabilities with customer and business outcomes.
• Strong commercial judgment and understanding of revenue-generating activities.
• Highly organized with exceptional project and stakeholder-management skills.
• Confident communicator capable of presenting to senior executives and external audiences.
• Curious, research-oriented, and comfortable challenging established assumptions.
• Customer-focused with an ability to understand complex buyer needs.
• Collaborative leader who builds strong relationships across functional teams.
• Comfortable operating with ambiguity and taking ownership of initiatives from strategy through execution.
• Strong attention to detail without losing sight of broader business objectives.

Strategic Support

The Senior Product Marketing Manager will provide strategic support across:

• Product portfolio positioning and market strategy
• New product and feature launches
• Competitive intelligence
• Customer segmentation and persona development
• Sales enablement
• Product adoption and lifecycle programs
• Market research and customer insights
• Executive-level product communications
• Revenue growth initiatives
• Brand and product narrative development

Working Conditions

This is a fully remote U.S.-based position. The role requires regular collaboration through video conferencing, digital communication platforms, project-management systems, and shared documentation. Occasional travel may be required for company meetings, customer engagements, industry conferences, or strategic events.

Job Function

Product Marketing | Go-to-Market Strategy | SaaS Marketing | Competitive Intelligence | Sales Enablement | Market Research

Compensation & Benefits

Base Salary: $175,000 – $235,000 annually

Additional compensation and benefits may include:

• Annual performance bonus
• Equity participation
• Comprehensive medical, dental, and vision coverage
• 401(k) with company contribution
• Flexible paid time off
• Paid parental and family leave
• Professional development and education support
• Home-office and technology allowance
• Flexible remote work environment
• Company-sponsored wellness programs

Why Join Us?

This is an opportunity to play a highly visible role in shaping the market strategy for a growing technology portfolio. You will have direct influence over product narratives, launch strategy, competitive positioning, and the commercial enablement of revenue teams while working alongside experienced leaders across Product, Sales, and Marketing.

The successful candidate will have the autonomy to build and execute meaningful product marketing programs while helping establish scalable processes for a rapidly evolving organization.